Presentation Topics

Ricardo Bueno | Real Estate Marketing Speaker

I regularly speak on topics related to real estate blogging, content marketing, lead generation through IDX, and WordPress for real estate.

My most requested topics are the following:

Website Essentials: How To Build a Lead Generating Real Estate Website

An estimated 94% of home-buyers start their home search online. That means having a web presence is essential to your ability to compete against other agents and generate new business. This session is designed to teach you:

  • The tools you need to build a website on your own.
  • How to select and design a professional-looking website on a budget.
  • The essential design elements that make for a great website (IDX, design, email capture and more).

…and more.

This is an interactive session full with examples of real estate agents and broker’s who are doing things “right.” Attendees will walk away with a thorough understanding of what they need to do to improve their web presence and convert site traffic into a steady stream of real estate clients.

IDX Essentials: The Secrets of Lead Generating IDX

Consumers are coming to your website for one primary reason: to search for homes. So having a good IDX system in place is critical to your success. This session is designed to teach you everything you need to know about generating leads through IDX, including:

  • How to strategically position listing data on your website for optimum lead conversion.
  • How to build IDX-rich neighborhood landing pages that rank well in search results.
  • Why you need to force your registration settings to drive higher registration rates.
  • What to do once a user has registered to search for homes on your site.
  • How to create an email drip-campaign and market to buyers over the long-term.

This is an interactive session. Meaning, we’ll look at a variety of websites who are implementing these strategies well so that you can turn around and implement some of these techniques into your own marketing.

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